One unique moment, several audiences
An opening only happens once. There is no second take for the launch evening, nor for the first images of a building everyone is discovering. For David Lloyd, opening its club in Sterrebeek, images were needed for the press, for future members and for the group.
Each of those audiences wants something different: the press wants images straight away, future members want to picture themselves there, the group wants images it can reuse.
What I brought
Preparation like a plan. A recce on site, then a shot list in order of priority: the clubroom and terrace, the pools, the spa, padel, the sports areas. Time flies during a shoot: you know what has to be done first, and what can wait.
Speed where it counts. The images for the press release were online the day after the shoot: the back of the club with the pool, the front, the spa, the clubroom.
And the VIP evening, covered in photo and video: a sax and guitar duo at the entrance, guests welcomed among black and white balloons, the terrace, and drone shots over the pools. The drone shows what guests cannot see from the terrace: the whole club and its setting.
What the images made possible
The club could announce its opening with images ready in time for the press. The evening was also told in a short film, which keeps the event alive long after the day itself, for everyone who was not there.
Since the opening, the collaboration has carried on, with regular photo and video content for the club.
What it means for your opening
A shot list with priorities beats a long wish list. It gets built together before the big day.
Press images come first: they have to be there when the announcement goes out.
A short film extends the opening: it reaches everyone who was not there, long after the evening.
Photo, video and drone at the same event, with one contact from brief to delivery.
Preparing an opening or a launch? Write me a few lines about the project.